This is what you can expect at

BUY DIRECTLY AT THE STORE - AT ONLINE PRICES offers high quality Varifocal lenses at an unbeatable low price.

As we provide such high-quality lenses, individually tailored to the spectacle wearer, they require an exact adaptation. Because individualized fitting is required, does not offer these spectacles online, but works exclusively with more than 60 partner opticians in the UK.

This business model ensures a professional service as well as strengthens the optical industry's traditional trade. Find your perfect frame amongst over 160 individual frames at your nearest partner optician.

"All Inclusive"

Premium exclusive glasses and coatings

  • Lightweight synthetic lenses (CR39) including anti-glare, scratch-resistance and clean coating
  • Manufactured using free-form technology
  • Exclusive glasses:
    • Individualised and customised using state of the art technology to meet the occupational and lifestyle needs of the patient
    • Optimal image in all viewing areas
    • Wide viewing areas for all distances
  • Includes insurance package

Redeem your £75 voucher for a designer frame from over 160 models

  • You can choose a fashionable frame from a wide variety of over 160 frames
  • Designed in Paris according to the latest fashion trends, tailor made for specsfactory lenses

Eye test examination and consulting

  • Book your appointment now for free at one of our partner opticians
  • Let us help you find your perfect pair

Insurance package

  • 100% satisfaction guarantee * which includes the right to replace the glasses within 6 months from the order date
  • Your glasses are insured against breakage, scratches or changes in your prescription of at least 0.5 dioptre

This is how you can get your new glasses

Reserve your spot now

Register for free, book an appointment, order your glasses

Book an appointment now

We will call you and confirm an appointment with one of our partner opticians in your area.

On-site consultation

Eye test examination,  a wide choice of over 160 frames to select from  and consultation with the optician in your area is included.

Collecting your glasses

When you come in to collect your spectacles, a member of our friendly team will fit them for you and ensure that they are as comfortable and secure as possible before you leave the practice.


Our friendly and efficient staff are always ready  to answer any questions

How can we offer glasses for these low prices ?


Our cost saving marketing strategy
The secret of success


The expensive distribution channel

The standard way


Visual field

specsfactory price

(Incl. frame)
£169 1.1
instead £6002.1
VEGA 2.0
Register now for an appointment at an optician


Visual field

specsfactory price

(Incl. frame)
£219 1.2
instead £7002.2
Varifocals studies programme
Register now for an appointment at an optician
footnotes: *, 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3